WOLF GREENFIELD SEMINAR: Trademark Protection in a Social, Global Economy
February 16, 2012By: Christina M. Licursi and Douglas R. Wolf
When: Thursday, February 16, 2012
Time: 8:00-10:30 am
Place: Mandarin Oriental Hotel, 776 Boylston Street, Boston, MA
Developing a successful brand in today's global economy requires trademark owners to consider a whole gamut of issues sooner and more proactively than ever before. The increasing use of the internet to impact brands and the surge in popularity of social media sites like Facebook and Twitter have given rise to a host of new opportunities and challenges for brand owners. Fostering a successful brand now requires companies to address protection and enforcement in the earliest stages of brand development.
Our diverse panel of experts will deliver practical, real-world information for creating an effective brand and protected trademark portfolio that achieves your objectives, including topics such as:
- Strategies for brand protection and brand rehab - online or abroad
- Enforcement issues: trademark pirates, anti-counterfeiting, and grey market goods
- Best practices for developing/protecting/enforcing your brand on social networks
- Fair use online - fans, clubs, and the content they create
- Using your brand for licensing and sponsorship opportunities
- Cost-effective worldwide trademark portfolios
- Direct to Retail Licensing - entrusting your brand to major retailers
Panelists:
Larry Gulko, Senior Executive, Entrepreneur, Brand & Marketing Strategist
Linne Kimball, Head of Licensing, Reebok International, Ltd.
Richard T. Scott, General Counsel, Online Buddies, Inc.
Doug Wolf, Chair, Trademark & Copyright Practice Group, Wolf Greenfield
Moderator:
Christina M. Licursi, Associate, Trademark & Copyright Practice Group, Wolf Greenfield
For More Information Contact:
Elizabeth Cummings
ecummings@wolfgreenfield.com
