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WOLF GREENFIELD SEMINAR: Trademark Protection in a Social, Global Economy - replay now available

REPLAY OF SEMINAR AVAILABLE BELOW

On February 16, 2012, Wolf Greenfield presented a seminar on "Trademark Protection in a Social, Global Economy". Christina Licursi served as moderator, and panelists included Larry Gulko, Senior Executive, Entrepreneur, Brand & Marketing Strategist, Linne Kimball, Head of Licensing, Reebok International, Ltd., Richard T. Scott, General Counsel, Online Buddies, Inc., and Doug Wolf. Topics covered included strategies for developing/protecting/enforcing your brand, including on social networks; dealing with trademark pirates and grey market goods; using your brand for licensing and sponsorships, and cost-effective worldwide trademark portfolios.

Please click on the play button below to listen to the seminar.