Don’t Take Any Chances: Avoiding Liability in Establishing a Sweepstakes
January, 2007By: Michael A. Albert and Hunter Keeton
New England In-House
View Link
A sweepstakes promotion can offer a unique marketing opportunity for many businesses. You can generate excitement, buzz, and possibly significant consumer interest in your products by offering prizes that are meaningful to the entrants, yet comparatively inexpensive to your business.
A company should be cautious, however, before organizing a sweepstakes promotion, because a number of laws are potentially in play.
