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Buying or Selling Technology Licenses: Rewarding…But Beware

A well-conceived IP licensing program can advance your company’s objectives, maximize profits and provide your company with many advantages. For example, dormant projects can be turned into revenue; new markets can be penetrated; future business partners can be evaluated; future R&D can be funded with royalties; and litigation can be avoided by licensing rather than suing. Before embarking on an IP licensing program, though, consider these issues.