Protect your trademark in five crucial steps

March 1, 2010

By: Lisa W. Martin
Women’s Business

Your company’s brand can be its most valuable asset, but a brand can become worthless if you don’t protect it with a properly maintained trademark. Trademarks are the most commonly known form of intellectual property and can include words, phrases, tag lines, logos, colors, fragrances, three dimensional shapes, and sounds.

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Trademark