Christina Licursi focuses her practice on global portfolio management. Her experience encompasses both trademark prosecution and litigation, including representing clients in federal courts across the country and before the US Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB).

Within her counseling practice, Christina advises clients and international associates on branding strategies and understanding the business and legal risks associated with the adoption, use, and registration of trademarks. She has extensive experience managing complex international disputes and negotiating settlement agreements. In addition to handling trademark disputes before the TTAB, Christina manages global policing and enforcement efforts, including coordinating targeted cease and desist campaigns and coordinating global enforcement efforts through Customs.

With a background spanning the business, legal, and scientific fields, Christina has a strong business acumen and demonstrated ability to work closely with all levels of business. Her clients cover a variety of industries, including biotechnology, retail, food and beverage, clothing, medical equipment, and software and telecommunications.

In addition to trademark matters, Christina also handles various copyright issues, domain name portfolio management and related disputes, and social media and internet matters.

Christina is based in Boston, but also supports clients from the firm's New York office. She is passionate about the start-up community in the Boston area, and is a core member of the MIT Enterprise Forum.

Prior to becoming an attorney, Christina worked in business development and in a rotational management training role, where she garnered experience as a project manager, finance manager, operations supervisor, and customer relationship manager. While completing her Masters at Tufts University, Christina worked as a research assistant at Tufts Center for the Study of Drug Development, where she looked at trends in post-marketing commitments and their impact on drug development.

Client testimonial:
"Christina understands where the risks lie and what can be done to mitigate them, making her an essential adviser to business leaders."
Client testimonial:
"Christina is in the highest tier of trademark lawyers in the region. She is a deeply strategic thinker who communicates very effectively not just with in-house counsel but also with companies’ business leaders."
Client testimonial:
“Christina’s effective, solution-oriented approach has been a tremendous contribution to our organization. Her consistency, professionalism, and agility have been true assets for us as our organization’s needs have grown and changed over time.”

Biotechnology

  • Handle the full trademark portfolio for The Jackson Laboratory (JAX).
  • Handle a majority of the trademark work for Flagship Pioneering’s prototype-stage companies, working with them on mark selection, clearance, and filing strategies that are unique to early-stage companies (many of which are in stealth mode). As these companies transition from stealth mode into commercially viable companies (getting capital contribution and a name from Flagship), provide support and guidance for their evolving brands and expanding trademark needs.
  • Worked with Valo Health, founded by Flagship Pioneering, on an aggressive naming project and continue to support the well-funded company with their trademark needs.

Other Industries

  • Handle the full trademark portfolio—which includes over 500 marks—for Wayfair, the largest e-commerce retailer of home goods in the US.
  • Support Perch, which has emerged as one of the top sellers on Amazon and has acquired over 20 Amazon brands, with their trademark and IP needs.
  • MIT Enterprise Forum of Cambridge: Board Member (2017–Present)
  • MIT Enterprise Forum of Cambridge: Co-chair of the Innovation Series (2013–2018)
  • MIT Enterprise Forum of NYC: Member (2018–Present)
  • Boston Bar Association: Co-chair of IP Litigation Section (2014–2016)
  • Boston Patent Law Association: Member; Co-chair of Trademark Group (2012–2015)
  • International Trademark Association (INTA): Member; Table Topic Moderator (2012); Non-Traditional Marks Committee (2017–Present)
  • Tufts University Medical School Alumni Association: Public Health and Professional Degree Programs Alumni Board Member (2011–2013)
  • Discovering Justice: Volunteer and Guest Juror for Mock Trials (2007–Present)
  • Massachusetts Bar Association: Member (2007–Present)

  • Repeatedly named to World Trademark Review 1000 – The World’s Leading Trademark Professionals
  • Named to Managing IP’s IP Stars list as a Nationwide Trademark Star
  • Named to The Best Lawyers in America©
  • Repeatedly named to the Massachusetts Super Lawyers list in the field of intellectual property law
  • Named one of Massachusetts Super Lawyers’ top 100 Women Attorneys
  • Honored at the Excellence in the Law Awards Ceremony as one of 26 "up and coming" lawyers across the state of Massachusetts (2018)
  • Named a "Boston Rising Star" by The National Law Journal, which honors 40 outstanding young lawyers who have accomplished big feats in their short legal careers (2015)

Articles

July 1, 2022

Creating a Diverse, Equitable, and Inclusive Law Firm

April 28, 2021

Intellectual Property for Startups: Building a Toolkit to Protect Your Products and Design



Other Publications

  • Licursi, Christina M. Quoted in Upstart Business Journal on Oculus VR case (May 23, 2014) 
  • Licursi, Christina M. Christina Licursi interviewed on Radio Entrepreneurs (April 2, 2014) 
  • Licursi, Christina M. Brand Marketers: Beware of False Advertising. WGS Client Alert (July 31, 2013) 
  • Licursi, Christina M. Hot Red Feet. Inside Counsel (September 2012). 
  • Amicus Brief (for Boston Patent Law Association): Jenzebar Inc. v. Long Bow Group Inc. (May 2012) 
  • Panelist: 4th Annual MIT Sloan Business and Gaming (BiG) Conference (April 2012) 
  • Panel Moderator: Wolf Greenfield Seminar on Trademark Protection in a Social, Global Economy (February 2012) 
  • Licursi, Christina M. and Wolf, Douglas R. The Birthing of Celebrity Brands: Lin-Tastic!. Inside Counsel (February 2012). 
  • Licursi, Christina M. and Wolf, Douglas R. Louboutin Has the Fashion Industry Seeing Red. The Weekly Consensus Newsletter (January 30, 2012). 
  • Licursi, Christina M. and Wolf, Douglas R. Is SOPA Really That Bad? Inside Counsel (January 2012). 
  • Licursi, Christina M. and Wolf, Douglas R. The 2011 Trademark Report. Inside Counsel (January 2012). 
  • Licursi, Christina M. Google Books and the Complexity of Digitalization. Law360 (April 2011). 
  • Licursi, Christina M. The Final Chapter. Intellectual Property Magazine (March 2011). 
  • Interview: LAWCAST, discussing the Supreme Court Omega decision (January 2011) 
  • Licursi, Christina M. and Wolf, David. Increasing Use of Non-Traditional Trademarks. Executive Counsel (June 2010).

Expand All

Christina Licursi focuses her practice on global portfolio management. Her experience encompasses both trademark prosecution and litigation, including representing clients in federal courts across the country and before the US Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB).

Within her counseling practice, Christina advises clients and international associates on branding strategies and understanding the business and legal risks associated with the adoption, use, and registration of trademarks. She has extensive experience managing complex international disputes and negotiating settlement agreements. In addition to handling trademark disputes before the TTAB, Christina manages global policing and enforcement efforts, including coordinating targeted cease and desist campaigns and coordinating global enforcement efforts through Customs.

With a background spanning the business, legal, and scientific fields, Christina has a strong business acumen and demonstrated ability to work closely with all levels of business. Her clients cover a variety of industries, including biotechnology, retail, food and beverage, clothing, medical equipment, and software and telecommunications.

In addition to trademark matters, Christina also handles various copyright issues, domain name portfolio management and related disputes, and social media and internet matters.

Christina is based in Boston, but also supports clients from the firm's New York office. She is passionate about the start-up community in the Boston area, and is a core member of the MIT Enterprise Forum.

Prior to becoming an attorney, Christina worked in business development and in a rotational management training role, where she garnered experience as a project manager, finance manager, operations supervisor, and customer relationship manager. While completing her Masters at Tufts University, Christina worked as a research assistant at Tufts Center for the Study of Drug Development, where she looked at trends in post-marketing commitments and their impact on drug development.

Client testimonial:
"Christina understands where the risks lie and what can be done to mitigate them, making her an essential adviser to business leaders."
Client testimonial:
"Christina is in the highest tier of trademark lawyers in the region. She is a deeply strategic thinker who communicates very effectively not just with in-house counsel but also with companies’ business leaders."
Client testimonial:
“Christina’s effective, solution-oriented approach has been a tremendous contribution to our organization. Her consistency, professionalism, and agility have been true assets for us as our organization’s needs have grown and changed over time.”

Biotechnology

  • Handle the full trademark portfolio for The Jackson Laboratory (JAX).
  • Handle a majority of the trademark work for Flagship Pioneering’s prototype-stage companies, working with them on mark selection, clearance, and filing strategies that are unique to early-stage companies (many of which are in stealth mode). As these companies transition from stealth mode into commercially viable companies (getting capital contribution and a name from Flagship), provide support and guidance for their evolving brands and expanding trademark needs.
  • Worked with Valo Health, founded by Flagship Pioneering, on an aggressive naming project and continue to support the well-funded company with their trademark needs.

Other Industries

  • Handle the full trademark portfolio—which includes over 500 marks—for Wayfair, the largest e-commerce retailer of home goods in the US.
  • Support Perch, which has emerged as one of the top sellers on Amazon and has acquired over 20 Amazon brands, with their trademark and IP needs.
  • MIT Enterprise Forum of Cambridge: Board Member (2017–Present)
  • MIT Enterprise Forum of Cambridge: Co-chair of the Innovation Series (2013–2018)
  • MIT Enterprise Forum of NYC: Member (2018–Present)
  • Boston Bar Association: Co-chair of IP Litigation Section (2014–2016)
  • Boston Patent Law Association: Member; Co-chair of Trademark Group (2012–2015)
  • International Trademark Association (INTA): Member; Table Topic Moderator (2012); Non-Traditional Marks Committee (2017–Present)
  • Tufts University Medical School Alumni Association: Public Health and Professional Degree Programs Alumni Board Member (2011–2013)
  • Discovering Justice: Volunteer and Guest Juror for Mock Trials (2007–Present)
  • Massachusetts Bar Association: Member (2007–Present)

  • Repeatedly named to World Trademark Review 1000 – The World’s Leading Trademark Professionals
  • Named to Managing IP’s IP Stars list as a Nationwide Trademark Star
  • Named to The Best Lawyers in America©
  • Repeatedly named to the Massachusetts Super Lawyers list in the field of intellectual property law
  • Named one of Massachusetts Super Lawyers’ top 100 Women Attorneys
  • Honored at the Excellence in the Law Awards Ceremony as one of 26 "up and coming" lawyers across the state of Massachusetts (2018)
  • Named a "Boston Rising Star" by The National Law Journal, which honors 40 outstanding young lawyers who have accomplished big feats in their short legal careers (2015)

Other Publications

  • Licursi, Christina M. Quoted in Upstart Business Journal on Oculus VR case (May 23, 2014) 
  • Licursi, Christina M. Christina Licursi interviewed on Radio Entrepreneurs (April 2, 2014) 
  • Licursi, Christina M. Brand Marketers: Beware of False Advertising. WGS Client Alert (July 31, 2013) 
  • Licursi, Christina M. Hot Red Feet. Inside Counsel (September 2012). 
  • Amicus Brief (for Boston Patent Law Association): Jenzebar Inc. v. Long Bow Group Inc. (May 2012) 
  • Panelist: 4th Annual MIT Sloan Business and Gaming (BiG) Conference (April 2012) 
  • Panel Moderator: Wolf Greenfield Seminar on Trademark Protection in a Social, Global Economy (February 2012) 
  • Licursi, Christina M. and Wolf, Douglas R. The Birthing of Celebrity Brands: Lin-Tastic!. Inside Counsel (February 2012). 
  • Licursi, Christina M. and Wolf, Douglas R. Louboutin Has the Fashion Industry Seeing Red. The Weekly Consensus Newsletter (January 30, 2012). 
  • Licursi, Christina M. and Wolf, Douglas R. Is SOPA Really That Bad? Inside Counsel (January 2012). 
  • Licursi, Christina M. and Wolf, Douglas R. The 2011 Trademark Report. Inside Counsel (January 2012). 
  • Licursi, Christina M. Google Books and the Complexity of Digitalization. Law360 (April 2011). 
  • Licursi, Christina M. The Final Chapter. Intellectual Property Magazine (March 2011). 
  • Interview: LAWCAST, discussing the Supreme Court Omega decision (January 2011) 
  • Licursi, Christina M. and Wolf, David. Increasing Use of Non-Traditional Trademarks. Executive Counsel (June 2010).

Articles

July 1, 2022

Creating a Diverse, Equitable, and Inclusive Law Firm

April 28, 2021

Intellectual Property for Startups: Building a Toolkit to Protect Your Products and Design